When I was younger and we got freeview I’d sit and watch music videos on The Hits for hours. I’d say that was how I first started actively listening to music.
Bcos of this, The Music Video has always been a really important part of an album rollout – especially cos i grew up listening mainly to singles. I probably learnt how to hear bcos of this visual aid, and often attribute listening to music with looking at some form of image; so I find it a bit of a shame that there aren’t as many music videos in whatever this bit of dance music is.
Atm my favourite video format is the vlog, and i see making them to be of the same ilk as making edits and blends : cutting up bits of existing wholes and sticking them back together in a new way. There are artists who use edits as a form of narrative device ; and imo definitely vlogging is a really important medium for exploring, creating, presenting and managing narrative. I think a lot about Lizzy Grant (aka Lana del Rey) blowing up off homemade music videos, and – to a lesser extent but more generally i guess – artists like Justin Bieber getting discovered via singing-on-webcam-YouTube.
A lot of my favourite Content Creators are how i’m tryna be: funny and original, but also super open and trusting. Their videos can be enjoyed at face value, but are oftentimes full of little things you only pick up on if you’re a returning subscriber, or are up-to-date with YouTuber beef.
I wanted to make a series of videos that could be consumed similarly : that were nice to watch, but could also be read into a bit by my day ones. I’ve paired some of my Most Emotional Music with video i’ve, e.g., watched with family, or have walked in on family watching by themselves. If you have any qs, @ me.